+249 87 577538
+249 87 577538

About Us

Fresh Factory Aseel

Fresh Factory

The factory is the largest manufacturer of washing soap in the Sudan, accounting for 65% of the market share of soap producing factories.
The factory produces white fragrant soap blocks with abundant foam for deep cleansing and a sliver of label soap under the original brand.
 It also produces luxurious moisturizing toilet soap under different names (Fresh Body, Fresh Beauty, and Bee Fresh) under the brand name Asil.
• Established in 2007
• Production capacity is almost: 27,000 tons
• Number of production lines: 6
• Location: – Omdurman – Industrial Area – Industrial Street, Sudan –
• Estimated factory area: 5000 sq.m.
• Consists of 5 production lines to produce laundry soap with various kinds. In addition, of toilet soap production line.

Our Vision

We seek to be a distinguished factory that commits itself to be a full partner in the Sudanese economy in particular and other economies in the African and Arab countries in general. We also strive to achieve a pioneering and distinctive role in the field of manufacturing and good training and in the footsteps of modern industrial technology.
The role of science and technology is becoming increasingly important in the creation and advancement of human well-being. Over the coming years, these elements are expected to become the decisive factor for growth and advancement. This requires a high quality industry to meet all the requirements of the stage in all disciplines.
 We also seek to provide professional development opportunities to enable employees to be trained skillfully that will improve their careers because they are the most important asset to us.
We are committed in providing products and services with leading brands and high levels of quality and value that will improve the lives of people around the world. As a result, customers provide us with the support we need, which in turn ensures prosperity for our staff, shareholders and communities.
We rely on the best international manufacturers of raw materials to supply us with high quality materials for our various industrial and consumer products. We respect our customers. All raw materials are selected with precision, meticulous care and strict control to meet the highest quality standards.
Our Goals Aseel
Fresh Beauty

Our Goals

1- Provide new job opportunities for the labor market.
2- Promoting the industrial sector and stimulating the economic cycle in Sudan.
3- Achieve a unique position by expanding our list of customers locally and regionally. Under the brand
4- Utilizing technical and technical knowledge and modern laboratories and modernizing the mechanism of technical production technology that conforms to international quality standards.
5- Contribute in providing the needs of the Sudanese market of materials that were imported from abroad and thus provide hard currency.
  6- Set a basic objective of increasing of exports abroad and competition in the regional,Arab markets and internationally.
7. Increase market share by developing our production capacity.
8- We aim to meet the taste and requirements of our customers

The Values

Our values are fundamental to our success, and our activities depend on:
   Credibility and integrity:
 Integrity is inherent in our work; we are trustworthy, and honest. Our commitments are respected and our commitments are fulfilled.
 The Quality:-
 High quality is the constant property in everything we produce. We do our best to be the best in our business by adhering to international quality standards by paying attention to our employees who allow us to master our competitive product and position ourselves among market leaders.
Seizing opportunities: –
     We are constantly looking for new opportunities and looking forward to development that better for serving the needs of our customers. We are constantly studying the market to find durable solutions to overcome any market challenges.
The Values Aseel
the mission aseel

The Mission

We have taken it upon ourselves to provide the best product with the best scientific and health conditions and the highest standards of occupational and social safety in addition to the constant research on the new and good tirelessly.

Company’s Mission

The secret of the success of Aseel Industrial Group is its predecessor in the field of industrial development. At the same time, it is committed to values of integrity, providing the highest standards of service and social responsibility. The Group focuses on customer satisfaction, placing them at the top of their list of needs and responding to their changing needs. In which the Group’s companies operate. Aseel Industrial Group is committed in offering unparalleled options that include the highest standards of customer service.
The Group operates through a number of its affiliated companies and factories in various sectors such as the trade and industrial sector, providing job opportunities for more than 1000 employees.

The group maintains a kind of decentralization of employment giving individual businesses flexibility and freedom and maintains a competitive spirit. This method of engagement provides a clear process culture that trains employees with authority and responsibility, which plays a major role in promoting growth and development in the group. Throughout its journey of success and achievements, Aseel Industrial Group has never compromised on environmental, safety and community health issues. Continuous monitoring and control of emissions and pollution are the most important factors for our success as contributors to economic and social development.

In order to be more ready to serve its customers, Aseel Industrial Group has invested in its employees, internal operations, tools and trading systems. We seek to know by choosing the best staff, knowing that we have created programs specifically designed to attract and retain a skilled and dynamic workforce. People are our greatest asset.

These goals would not have been possible without the sincere and diligent efforts of our employees, partners, customers and shareholders who work hard to distinguish Aseel Industrial Group as a dominant supplier of services in the Sudanese market.

Certainly, there are many challenges, but we are confident and optimistic about the future of the bright group as a continuing institution in working towards the well-being and prosperity of this nation.

Welcome to Aseel Industrial Group.

Company's Mission Aseel

Social Responsibility

We commit ourselves to act as a company that respects sustainability standards and engage in a range of community initiatives. We are committed in protecting the environment and achieving balanced results for all our partners, including shareholders, employees, customers and the community as a whole. We are working to increase the knowledge, understanding and awareness of employees to encourage participation and engagement in sustainability initiatives and the company has a lot of contributions. This came in response to the call by the Secretary-General of the United Nations for business sectors to play their role in the areas of human rights, labor and the environment to be part of the solution in the face of the challenges of globalization. Social responsibility in our simplest sense is a moral obligation on the part of our society to the society in which we operate. It is not just a gift or charity offered by us.